The Marketing Playbook Five BattleTested Plays for Capturing and Keeping the Leadin Any Market eBook John Zagula Rich Tong Kostenloser PDF Reader GMM

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Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both?

During their years at Microsoft, John Zagula and Richard Tong answered such questions so effectively that they helped Microsoft Office and Windows grow from a 10 percent to 90 percent market share. As venture capitalists, Zagula and Tong have continued to test and perfect their system with hundreds of companies of all sizes and at all stages.

Now they’re sharing their best ideas and methods in an easy-to-apply book that will be enormously helpful to marketers in every industry and leaders in every size company.

The Marketing Playbook explains the five basic strategies for a competitive market—The Drag Race Play, The Best of Both Play, The High-Low Play, The Platform Play, and The Stealth Play. It illustrates how each one works, how to pick the best one for a given situation, and then how to implement it effectively in the real world.

Just like a great sports coach with a well-designed playbook, managers who read this book will have the tools, tips, and tricks they need to leapfrog market research, craft a smart strategy, motivate their team, and start scoring major points with customers and against the opposition.

ebook,John Zagula, Rich Tong,The Marketing Playbook Five Battle-Tested Plays for Capturing and Keeping the Leadin Any Market,Portfolio,Business,Business Economics,Business Economics / Marketing / General,Business Economics / Skills,Business / Economics / Finance,Business/Economics,GENERAL,How-to/Do-it-yourself,MARKETING MANAGEMENT,Marketing,Marketing - General,Marketing research,Marketing research.,Marketing.,Non-Fiction,Professional,Skills,Strategic planning,Strategic planning.,United States,Business Economics / Marketing / General,Business Economics / Skills,Marketing - General,Skills,Business / Economics / Finance,Marketing Management,Marketing,Marketing research,Strategic planning,Business Economics,Business/Economics

The Marketing Playbook Five BattleTested Plays for Capturing and Keeping the Leadin Any Market eBook John Zagula Rich Tong Reviews :

Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both?

During their years at Microsoft, John Zagula and Richard Tong answered such questions so effectively that they helped Microsoft Office and Windows grow from a 10 percent to 90 percent market share. As venture capitalists, Zagula and Tong have continued to test and perfect their system with hundreds of companies of all sizes and at all stages.

Now they’re sharing their best ideas and methods in an easy-to-apply book that will be enormously helpful to marketers in every industry and leaders in every size company.

The Marketing Playbook explains the five basic strategies for a competitive market—The Drag Race Play, The Best of Both Play, The High-Low Play, The Platform Play, and The Stealth Play. It illustrates how each one works, how to pick the best one for a given situation, and then how to implement it effectively in the real world.

Just like a great sports coach with a well-designed playbook, managers who read this book will have the tools, tips, and tricks they need to leapfrog market research, craft a smart strategy, motivate their team, and start scoring major points with customers and against the opposition.

ebook,John Zagula, Rich Tong,The Marketing Playbook Five Battle-Tested Plays for Capturing and Keeping the Leadin Any Market,Portfolio,Business,Business Economics,Business Economics / Marketing / General,Business Economics / Skills,Business / Economics / Finance,Business/Economics,GENERAL,How-to/Do-it-yourself,MARKETING MANAGEMENT,Marketing,Marketing - General,Marketing research,Marketing research.,Marketing.,Non-Fiction,Professional,Skills,Strategic planning,Strategic planning.,United States,Business Economics / Marketing / General,Business Economics / Skills,Marketing - General,Skills,Business / Economics / Finance,Marketing Management,Marketing,Marketing research,Strategic planning,Business Economics,Business/Economics

The Marketing Playbook Five Battle-Tested Plays for Capturing and Keeping the Leadin Any Market - edition by John Zagula, Rich Tong. Download it once and read it on your device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The Marketing Playbook Five Battle-Tested Plays for Capturing and Keeping the Leadin Any Market.

 

Product details File Size 3557 KB Print Length 336 pages Page Numbers Source ISBN 1591840384 Publisher Portfolio (October 21, 2004) Publication Date October 21, 2004 Sold by  Services LLC Language English ASIN B001QIGZE0

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